What Umax actually is
Umax (App Store listing: "Umax - Become Hot," developer Improvement Tech LLC) is a free download that analyzes an uploaded selfie and returns an attractiveness-focused score plus "glow-up" recommendations. An independent 2026 comparison of looksmaxxing apps reports it has crossed 7 million downloads, making install count its main distinguishing feature in this category — scale, not method.
The listing itself states plainly: "We do not offer medical advice. Any and all recommendations should be viewed as suggestions." The app is rated 18+.
What Umax costs
The app is free to download, but its own App Store listing shows a layered paywall: weekly premium at $3.99-$9.99, monthly premium at $9.99-$24.99, plus named add-ons like a "Supercharge" purchase and individual AI scans sold separately. An independent comparison cites the common entry price as $3.99 a week — roughly $200 a year if left running.
Mogalytics has exactly one price: a $12 one-time unlock, the same for everyone, with no weekly or monthly billing and no per-scan fee.
Free download, paid scan: the same pattern as the rest of the category
Umax follows the exact "free to install, paywalled to actually use" pattern described generally on why most face-rating apps are free: the download costs nothing, but the paywall sits immediately after the upload, before you see a usable result. It requires uploading a selfie to a server for analysis — there is no on-device or offline option in the listing.
Mogalytics never uploads a photo, video frame, or landmark for any of its six measurements. The reading runs entirely inside your own browser via on-device MediaPipe landmark detection — there is no server-side scan and no per-scan fee to unlock.
A consistency concern worth weighing
Mogalytics has no visibility into Umax's model, servers, or scoring logic and makes no claim about its accuracy. An independent 2026 comparison of looksmaxxing apps flags a specific "same face, different score" inconsistency report for Umax — the same photo returning different results on separate scans. That's worth weighing against a recurring weekly charge before subscribing.
Mogalytics's own six geometry measurements use a 30-frame trimmed-mean window specifically to reduce single-frame noise; the full method is documented on the practice guide.
Where Mogalytics actually differs
- No photo, video frame, or landmark is ever uploaded — the whole reading runs in your browser.
- One flat $12, one time. No weekly billing, no monthly billing, no per-scan add-on purchases.
- No "glow-up" coaching program, no upsell stack — just the reading.
- Six named geometry measurements you can inspect yourself, using a 30-frame trimmed-mean window built to reduce single-scan noise.
What it doesn't do: replace a live duel, diagnose anything, or guarantee a specific score. It's a private setup-testing instrument, not a coaching subscription. See the practice guide for what it actually measures.
Related reads
- Why most face-rating apps are free — the paywall-timing mechanics behind this whole app category.
- Mogged/Umog app alternative — another named example of the same category, with different pricing and upload details.
- QOVES alternative — a pricier, human-reviewed outlier at roughly $150/year, built for cosmetic-procedure research.
- RateByFresh alternative — a free-scan-then-paywall example that calls its rating "objective," checked against independent testing.
- LooksMax AI alternative — a free-scan example that blurs the verdict until you pay or refer three friends, scored against a template independent coverage calls narrow and Eurocentric.
- Maxxing app alternative — a face score bundled with a paid glow-up routine and billing complaints in its own App Store reviews.
- LooxUP app alternative — a reviewer reports the same face scoring 6.7 to 8.4 between scans, plus three duplicate "Premium week" listings.
- Moggr app alternative — a hairstyle-and-face scan with a boost-pack paywall and a review questioning whether the scan is even real AI.
- Hiface app alternative — seven overlapping subscription tiers and a developer-admitted undisclosed extra-scan fee.
- PSL Face Rating app alternative — a post-cancellation billing complaint and a review calling the score reader non-functional.
- Face Rating AI: Beauty Score alternative — a reviewer calls its advertised free lifetime offer a "bait and switch," with ten overlapping or duplicate-named purchase listings.
- PSL - Looksmax & Ascend alternative — a reviewer reports a results paywall they couldn't click off of, plus a separate review calling its advice generic AI output.
- PSL AI-Jawmax, Looksmax & Mog alternative — two reviewers report paying and then hitting a recurring error, with one asking for a refund after no scan result was ever delivered.
- PSLMax AI: Looksmax PSL Ascend alternative — a reviewer says the app's own before/after ad photos show two visibly different people.
- Omoggle alternatives, explained — the three different things people mean by that search, and which one Mogalytics is.